The 3 D’s of Event Tech Marketing

Long long ago, in a land far far away. A time before social media. A time before everyone carried a smart phone that could turn the heat on in their house from the office. A time when dinosaurs roamed… okay, not THAT long long ago. But a time where events still printed agendas and conference […]

the 3 d's of event tech marketingLong long ago, in a land far far away.

A time before social media. A time before everyone carried a smart phone that could turn the heat on in their house from the office. A time when dinosaurs roamed… okay, not THAT long long ago.

But a time where events still printed agendas and conference calls where the latest ‘new tech’.

As event professionals it’s hard to imagine, especially with today’s events. You walk into a conference center’s meeting room with A/V that makes you feel like you’re actually at a rockshow. You’re seeing presentations from people thousands of miles away, live, on a huge museum sized display screen. Where a typical paper agenda would have once been in your hands, you’re holding a mobile phone that has an event app – that shares everything you could ever received in a paper agenda, and oh so much more!

With the amaze of today’s technology – and as evolving as it continues to be – it’s hard to remember that even 10 years ago we were doing events in a totally different way.

Yet every day event professionals run into ‘that one person’:

The client who refuses to use budget for on an event registration tool that would help expedite the once daunting task. They refuse to believe anyone would use a mobile phone for an agenda, and would never comprehend having a speaker interact with their audience, thousands of miles away, with video conferencing.

It’s true – “those types” are far more common occurrence than most of us in the event tech world want to even admit to.

So how do we in the event tech world convince a seemingly unwilling event planner or host that the solutions we have are not only amazing, but worth the spend? The 3 D’s!

1.) Show ’em the Numbers! (Data)

Whether you’re a video conference business, event app, virtual speaker, DJ, or any other professional in the events world – there’s one thing we all have in common with the rest of the consumer business world – ROI drives us. If we as event professionals are eager to show the value in our budget spending – it makes sense the rest of that ‘other world’ (the non event tech savvy world) would as well. Show them the numbers! Whether it’s through a case study, white paper or an actual event example – when potential clients are hesitant or doubtful – show them the proof in the pudding (numbers).

2.) Make it Real (Demos)

There’s no better time to showcase your event tech offer than at an event. But odds are the Doubting Thomas’ isn’t always going to be at one of your prior events. That shouldn’t be any reason to stop the event tech world from showcasing their goods! Demos are an easy way to showcase your product, and help the event planner or host fully understand just how awesome your event tech solution is!

3.)The Mouse Effect (Disney)

Walt Disney once said ‘I only hope that we never lose sight of one thing — that it all started with a mouse.’. And the event world is no exception. Perhaps we don’t have mice (or at least we hope…), but we do have the original, ‘old school’, expectations and anticipations that stem from that original mouse (or event). However, nurturing your potential client or event tech partner along the path can go a long way. Today, that event planner or host may refuse what you have to offer, or understand the value in what event tech can do – but by showing a willingness to not remove the mouse, but add ways and possibilities to enhance the mouse – a new opportunity and client can be found!

In Conclusion:

Event technology is an ever changing world. The conference phone calls and car phones of yesteryear’s are today’s email and social networking integration’s. Thus as we push forward help events be anything but boring through using event tech – don’t be discouraged when running into the Doubting Thomas. Just remember the 3 D’s!


 

 About the Author:joe_schwinger-1 Joe Schwinger is the CEO of MeetingPlay, an event tech company that helps event professionals drive engagement and interaction through their customizable, mobile event app platform. Having worked in the hospitality and events industry for over 15 years, Joe saw the need for a more custom and personalized event app. When not traveling to events or meeting with clients, you’ll find Joe spending time with the three reasons his eyes sparkle (his wife and two daughters), or cheering on his favorite football team, the Dolphins!

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