Recently, I shared about the drastic changes from yesteryear to today when it comes to not only the way in which we plan events, but the world of event technology. In case you missed The 3 D’s of Event Tech Marketing – Marketing Event Tech in a Non Tech World – to sum it up – we are in a constantly changing industry – what is not only ‘hip and cool’ today, is expected at tomorrow’s event.
However, just because we’re not using event tech the same way we did in 1999 (RIP Prince!) – doesn’t mean we must throw yesterday’s event tech and planning tools away completely.
How do you nurture and delight your event attendees who may be stereotypically ‘old school’ while still showcasing that your brand and event is unique, and on top of the industry with event tech?
There’s joy in repetition. (But it doesn’t have to stop there…)
While Prince reminded us that there is great joy in repetition – and the historical attendees at your event may agree – it doesn’t mean you can’t introduce new as well. The amazing thing is – event tech may have transformed the process, it may have automated once daunting, media tasks – but it didn’t remove the desire for worth.
No event attendee wants to feel as though they are just another number and while the event world and event tech has drastically changed in the past 10 years – where we once faxed registration forms (thinking we were so on point because we didn’t have to use the ‘slow’ postal service), or whether we have begun to use mobile event apps that serve as not on a replacement for paper agendas, but networking and reporting tools.
So whether your next event finally takes the leap to and chooses to focus budget on an event app rather than paper agendas, or you outsource your event seating diagrams – be mindful of those who find ‘joy in repetition’.
Be vocal and transparent with your event attendees prior to your event. Should you be utilizing event tech and changing the way registration takes place or you’re adding an unique way to engage with the keynote speaker with gamification – by being vocal and transparent, alerting your event attendees prior to the event – even the stereotypical attendee of yesteryear, will be far more receptive.
The Reward is Great (For Those Who Want to Go)
Perhaps the best part about today’s event technology – is how easily reportable it is. Whether it’s monitoring your on-site event engagement or being able to showcase your event across not only onsite social walls – but across the world with the usage of hashtags. Whatever it is you are wanting to track, event tech seems to make it possible.
But real time, easier reporting doesn’t have to be the only reward it comes to event technology!
The way in which we even reach potential event attendees has drastically changed from 10 years ago. With event websites, social media, and even email – the way in which we attract, nurture and engage with potential event attendees has drastically changed in the past 10 years. It’s also provided a huge shift in how event professionals spend their budgets.
I’ll talk about that shift in budgets at a later time – but today, just know this: Event tech has changed the way in which we plan events, execute events, and even show value of events. And this drastic change? It’s provided a reward that is great.
The reality is, whether the rain is purple, blue or even yellow – the event industry has drastically changed in the past 20, 10 even 5 years. And it will continue to change.
As event professionals and event planners however – while the way in which you plan events, or how you do something at your event may change – it doesn’t mean you have to tell those who believe in yesteryear’s ways that they are going to Run right into the ground.
About the author: Joe Schwinger is the CEO of MeetingPlay, an event tech company that helps event professionals drive engagement and interaction through their customizable, mobile event app platform. Having worked in the hospitality and events industry for over 15 years, Joe saw the need for a more custom and personalized event app. When not traveling to events or meeting with clients, you’ll find Joe spending time with the three reasons his eyes sparkle (his wife and two daughters), or cheering on his favorite football team, the Dolphins!