Are you continuing to use disparate systems that don’t talk to one another? Tired of manually entering data, or downloading/uploading data onto spreadsheets to keep your systems synched across the many platforms you use to publish key info? Are you missing precious opportunities to optimize your events because you’re too busy keeping all your program details straight – speaker info, attendee profiles, program content? We know you’re busy, but what’s the true cost of continuing to manually synch your platforms?

There’s a new and easy way to integrate your technology platforms – called Integration Platform as a Service (iPaaS). Gartner defines iPaaS as “a suite of cloud services enabling development, execution and governance of integration flows connecting any combination of on premises and cloud-based processes, services, applications and data within individual or across multiple organizations.” It’s essentially a third party “middleware” that connects the API dots of different systems through workflows and data sharing. Examples of companies offering this service on an enterprise level are, Mulesoft, and Informatica. There’s also Consumer grade platforms from Zapier and IFTTT.

iPaaS solutions make it easy to integrate your systems that will not only save you time and money and free you from a ton of headaches, but will open up opportunities to do so much more with your skills and talents. In that spirit, here’s a list of Ten Things You Could Do If Your Systems were Integrated:

1 – Education – become THE expert for your team on everything meetings and events
2 – Improve your Event Experience – Listen to attendees, get feedback, seek advice, offer suggestions
3 – Attend technology demos – A great way to spur innovation and to learn
4 – Pay It Forward – Become a mentor, volunteer, get involved in MPI or PCMA
5 – Improve your bottom line – Always get 3 bids! Take the time to scope out more suppliers
6 – Share your knowledge – guest blog, post in LinkedIn, show off your BAD SELF
7 – Tighten up your timelines – are you really as detail oriented and efficient as you can be?
8 – Make your job transparent – you might win the lottery tomorrow
9 – Get creative and change things up – do you really want to keep doing the same old thing?
10 – Boost your revenue – Find new revenue sources

Imagine the impact of solving the integration problem could have on your events and your career? What’s holding you back?

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The Event Guys and the EventTechGuide, in a partnership with, now offers an Integration Platform as a Service designed for the events industry that makes it easy and affordable to connect all of your event management platforms as well as other business applications like CRM, marketing automation, email, project management solutions, and accounting.

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